Trade Marketing Manager
Pernod Ricard
Luanda, AO
há 6 dias

JOB DESCRIPTION

JOB TITLE : Trade Marketing Manager

REPORTS TO : Commercial & Marketing Manager

DEPARTMENT : Commercial & Marketing

HOURS OF WORK : 8 : 00am to 5 : 00pm and overtime when required

DIRECT REPORTS : 2

LOCATION : Luanda, Angola

MAIN PURPOSE OF THE ROLE

The Trade Marketing Manager is responsible for the enhancing of the premium positioning of the company portfolio by maximizing brand Presence, Visibility and Activations with in the region, as well for planning, coordinating and facilitating all promotions and events.

The Trade Marketing Manager is the direct liaison to the sales department on matters POS, branding and brand plans activation and execution.

KEY RESPONSIBILITIES

  • Developing and implementing local trade marketing strategies, identifying opportunities for brands’ growth and creating and executing initiatives that build brand value and achieve volume and profitability objectives
  • Liaising and coordinating with the sales team and suppliers / external agencies to ensure superior execution of trade marketing activations and brand image and visibility
  • Building strong awareness and analysis of market trends (consumer, economic, political insight). Proactively monitoring and evaluating competitor activity including promotional & merchandising activity, category management and advertising to identify growth opportunities.
  • Identifying and negotiating key brand visibility opportunities across the market (all channels)
  • Supporting the sales team by facilitating product training, developing tailored made programs and promotions and providing operational support in the execution of Trade Marketing activities
  • Prepare, adhere and monitor the trade marketing budgets within the respective jurisdiction to maximize A&P investments
  • Schedule and share a dynamic calendar that ties in activities in a chronological manner
  • Rationalising, compiling and procure items required for all activations and events.
  • Stock management of POS items both in the warehouse and marketing store.
  • Liaising with parties on the production and prompt delivery of promotional inputs.
  • Briefing and managing agency deliverables as specified
  • Recruiting and vetting promotional staff through relevant agencies
  • Briefing and training of promotional staff prior to activations
  • Attend and supervise events to ensure they are conducted as planned.
  • Promptly report on execution of events and constantly update on staggered promotions
  • Research, compile and report regular reports on competitor activities
  • Report activations per store with clear KPIS and evaluation of any developed activity.
  • Actions

    Performance Indicators (KPI)

    Customer Marketing

    Channel Customer Marketing strategies aligned with brand planning deliver PRA’s commercial goals Contribute to development of Customer Marketing strategies

  • Annual Customer Marketing Plans for key brands developed
  • Target customers identified
  • Customer Marketing Plans aligned with brand and commercial objectives and account plans
  • Channel and sub-channel strategies developed
  • Implement parts of Customer Marketing strategies

  • Annual Customer Marketing Plans for each brand implemented
  • Sales support presentations developed
  • POS plan defined and implemented
  • Customer marketing promotional calendar developed
  • Assist in Evaluation Customer Marketing strategies

  • Annual Customer Marketing Plans for each brand evaluated for effectiveness
  • Customer Marketing activities tracked and recorded
  • Stakeholder Relations

    Productive relationships with internal and external stakeholders maintained

    Coordinate with Sales, Redistributor, Production and Finance

  • Internal stakeholders aware of Customer Marketing activities, promotions and event activations
  • Flow of information between Marketing and Sales facilitated
  • Finance receiving invoices when required
  • Stock is available
  • Finance

    Finance budget managed effectively Manage costs against approved budget

  • Potential areas of saving and optimisation highlighted
  • Expenditure aligns with budget
  • Events & Promotions

    4. Regional events and promotions raise the profile of key brands

    A. Plan regional events

  • Budgets agreed and adhered toVenue sourced that meets requirements of eventInvitations forwarded according to target listRSVP’s received and recordedCaterers, audio-visual and security vendors sourced and costs agreedParking and other facilities issues are plannedObjectives of each event are agreed with Area Manager
  • B. Oversee the execution of regional events

  • Guests are greeted and attendance recorded
  • Events are well professionally coordinated
  • Source sufficient staff
  • Staff are in line with brand image and target market
  • Staff inductions ensures they have sufficient product knowledge
  • Pre-promotion branding and merchandising present at events
  • Delivery hampers present at events
  • POS items are prepared
  • Photos for promotion or displays available
  • C. Conduct post-event analysis with Area Manager

  • Stakeholders are consulted on success of each event
  • Feedback forms and photos compiled
  • Outcomes of event are measured against objectives
  • Improvements are made in the planning and execution of events
  • SPECIFIC ADMINISTRATIVE DUTIES

  • Draw up event / promotion-specific briefs and budgets.
  • Manage and update a POS database and stock control General supervision of the marketing store.
  • Compile, facilitate processing and filing of pre & Post-event documents e.g. quotations, buyer requisitions, LPOs, deliveries , invoices e.t.c
  • Ensure cordial relationships with service providers / suppliers.
  • MINIMUM REQUIREMENTS

  • Bachelor’s degree in a relevant field.
  • Six (6) years’ experience in events and / or marketing
  • Verbal and written communication skills.
  • Excellent planning and organising skills.
  • Strong influencing and negotiation skills
  • Strong IT skills (Microsoft Office, especially Excel)
  • Ability to work under pressure
  • Results orientated and innovative thinker
  • A valid driver’s license.
  • Willingness and ability to work in the evenings, nights, week-ends when necessar
  • Job Posting End Date :

    Target Hire Date : 2022-03-01-08 : 00

    Target End Date : 2022-03-02-08 : 00

    2022-03-02-08 : 00

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