JOB TITLE : Trade Marketing Manager
REPORTS TO : Commercial & Marketing Manager
DEPARTMENT : Commercial & Marketing
HOURS OF WORK : 8 : 00am to 5 : 00pm and overtime when required
DIRECT REPORTS : 2
LOCATION : Luanda, Angola
MAIN PURPOSE OF THE ROLE
The Trade Marketing Manager is responsible for the enhancing of the premium positioning of the company portfolio by maximizing brand Presence, Visibility and Activations with in the region, as well for planning, coordinating and facilitating all promotions and events.
The Trade Marketing Manager is the direct liaison to the sales department on matters POS, branding and brand plans activation and execution.
Developing and implementing local trade marketing strategies, identifying opportunities for brands’ growth and creating and executing initiatives that build brand value and achieve volume and profitability objectives
Liaising and coordinating with the sales team and suppliers / external agencies to ensure superior execution of trade marketing activations and brand image and visibility
Building strong awareness and analysis of market trends (consumer, economic, political insight). Proactively monitoring and evaluating competitor activity including promotional & merchandising activity, category management and advertising to identify growth opportunities.
Identifying and negotiating key brand visibility opportunities across the market (all channels)
Supporting the sales team by facilitating product training, developing tailored made programs and promotions and providing operational support in the execution of Trade Marketing activities
Prepare, adhere and monitor the trade marketing budgets within the respective jurisdiction to maximize A&P investments
Schedule and share a dynamic calendar that ties in activities in a chronological manner
Rationalising, compiling and procure items required for all activations and events.
Stock management of POS items both in the warehouse and marketing store.
Liaising with parties on the production and prompt delivery of promotional inputs.
Briefing and managing agency deliverables as specified
Recruiting and vetting promotional staff through relevant agencies
Briefing and training of promotional staff prior to activations
Attend and supervise events to ensure they are conducted as planned.
Promptly report on execution of events and constantly update on staggered promotions
Research, compile and report regular reports on competitor activities
Report activations per store with clear KPIS and evaluation of any developed activity.
Performance Indicators (KPI)
Channel Customer Marketing strategies aligned with brand planning deliver PRA’s commercial goals Contribute to development of Customer Marketing strategies
Annual Customer Marketing Plans for key brands developed
Target customers identified
Customer Marketing Plans aligned with brand and commercial objectives and account plans
Channel and sub-channel strategies developed
Implement parts of Customer Marketing strategies
Annual Customer Marketing Plans for each brand implemented
Sales support presentations developed
POS plan defined and implemented
Customer marketing promotional calendar developed
Assist in Evaluation Customer Marketing strategies
Annual Customer Marketing Plans for each brand evaluated for effectiveness
Customer Marketing activities tracked and recorded
Productive relationships with internal and external stakeholders maintained
Coordinate with Sales, Redistributor, Production and Finance
Internal stakeholders aware of Customer Marketing activities, promotions and event activations
Flow of information between Marketing and Sales facilitated
Finance receiving invoices when required
Stock is available
Finance budget managed effectively Manage costs against approved budget
Potential areas of saving and optimisation highlighted
Expenditure aligns with budget
Events & Promotions
4. Regional events and promotions raise the profile of key brands
A. Plan regional events
Budgets agreed and adhered toVenue sourced that meets requirements of eventInvitations forwarded according to target listRSVP’s received and recordedCaterers, audio-visual and security vendors sourced and costs agreedParking and other facilities issues are plannedObjectives of each event are agreed with Area Manager
B. Oversee the execution of regional events
Guests are greeted and attendance recorded
Events are well professionally coordinated
Source sufficient staff
Staff are in line with brand image and target market
Staff inductions ensures they have sufficient product knowledge
Pre-promotion branding and merchandising present at events
Delivery hampers present at events
POS items are prepared
Photos for promotion or displays available
C. Conduct post-event analysis with Area Manager
Stakeholders are consulted on success of each event
Feedback forms and photos compiled
Outcomes of event are measured against objectives
Improvements are made in the planning and execution of events
SPECIFIC ADMINISTRATIVE DUTIES
Draw up event / promotion-specific briefs and budgets.
Manage and update a POS database and stock control General supervision of the marketing store.
Compile, facilitate processing and filing of pre & Post-event documents e.g. quotations, buyer requisitions, LPOs, deliveries , invoices e.t.c
Ensure cordial relationships with service providers / suppliers.
Bachelor’s degree in a relevant field.
Six (6) years’ experience in events and / or marketing
Verbal and written communication skills.
Excellent planning and organising skills.
Strong influencing and negotiation skills
Strong IT skills (Microsoft Office, especially Excel)
Ability to work under pressure
Results orientated and innovative thinker
A valid driver’s license.
Willingness and ability to work in the evenings, nights, week-ends when necessar
Job Posting End Date :
Target Hire Date : 2022-03-01-08 : 00
Target End Date : 2022-03-02-08 : 00
2022-03-02-08 : 00